The rise of search and social media have put content at the heart of marketing, with paid advertising making way for earned and owned media. Dale Lovell publishing director of Search News Media explains why marketers need to think like publishers in the changing marketing landscape.
Digital media buyers will eventually switch to the ‘viewable impression’ standard, only paying for online ads which are visible on screen, according to a new report from research group Forrester.
Paid search budgets are on the rise globally, up 24% on last year on average, according to a new report.
YouTube’s skippable ad format is now making Google as much revenue per hour as ads on cable TV, according to YouTube’s global head of content.
YouTube’s skippable ad format is now making Google as much revenue per hour as ads on cable TV, according to YouTube’s global head of content.
The number of searches looking for local goods and services in the US has risen significantly in the past two years, with local searches making up 24% of Google queries, according to new research.
UK restaurant chain Harvester has signed up as one of the first UK advertisers to distribute mobile vouchers using Apple Passbook.
UK advertising on the internet and mobiles increased 12.6% year compared to the same period last year, accounting for £2.59bn in the first half of 2012, according to the Internet Advertising Bureau.
There’s been a lot of debate around the need for independent data when it comes to online video ads, and many would agree. However, Alex Macnamara, UK Commercial Director Tremor Video, believes that there is a case for the opposite and explains why.
Adobe has updated its AdLens cloud-based, media optimisation technology, linking it with analytics tool SiteCatalyst.