Facebook opens mobile app ads to all developers
Facebook is letting mobile app developers promote their ads within the ‘Try These Games’ box right in the middle of the mobile news feed.
advertising
Top tips: How will Google’s paid advertising evolve?
Google celebrated its 14th birthday last month and it seems reasonable to assume that the major growth phase for its core product – paid advertising – has now passed. But what of the future? Periscopix, a specialist pay-per-click agency, has researched growth rates on Google’s two major revenue streams – ads on its own properties, … [Read more…]
DSP or SSP? Digital marketers stumble over display marketing acronyms
The digital marketing industry is struggling to recognise some of the key expressions in the online display advertising industry, failing to identify industry terms such as RTB (real-time bidding), DSP (demand-side platform) and SSP (supply-side platform).
‘There’s no such thing as a happy period’: Spoof Bodyform CEO responds to Facebook man’s rant
UK maxi pad brand Bodyform has created a viral ad with a fictional CEO responding to a Facebook user, who accused the company of lying to the public.
New Nielsen metrics match online campaigns to target audiences
Nielsen has launched its Online Campaign Ratings (OCR) metric in the UK, allowing brands to measure whether their ads reached their intended audiences online.
Video viral of the week: Fedex captures data to create personalised jingle
FedEx has launched a new app on Facebook that highlights how they can help your business grow better than a cheesy advertising jingle. The app invites customers to input their business details which then become customizable parts of their very own ‘jingle’. See why it’s our video viral of the week below…
Is Facebook driving down fan reach in favour of sponsored stories?
Facebook has been accused of making changes to the formula that determines if brands appear in the news feed of its fans pages, effectively driving them to paid advertising to improve their reach.
Mobile-ready websites ‘get 2 minutes more dwell time’
Dwell time is two minutes higher when brand sites are mobile-ready, but less than half of top UK brands have websites optimised for smartphones and tablets, according to a new study.
Search marketing trends: 53% of organic search clicks go to first link
Getting to the top of Google is becoming increasingly important, with 53% of US searchers clicking on the top link of the natural search listings, according to new research.
Top 10 travel brands in search- TripAdvisor drops down rankings
TripAdvisor.co.uk and Superbreak.com have dropped off the rankings of the ten most visible sites for hotel-related searches, according to new research.