PowerLinks takes ad-serving technology in the UK
IBM, Orange and Visa are amongst PowerLinks’ advertisers experiencing best-quality audiences and unprecedented ad engagement
IBM, Orange and Visa are amongst PowerLinks’ advertisers experiencing best-quality audiences and unprecedented ad engagement
Things are finally looking up at Facebook after its disastrous IPO in May, as the world’s largest social network recorded its largest share rises as a public company on the back of better than expected results.
Making sure that consumers remember not only an ad but the brand behind it is the key to advertising effectiveness. A recent Nielsen analysis of CPG TV ads from 2012 in the US found that Ocean Spray’s signature “Men in a Cranberry Bog” commercial tops the list of ads that not only resonated with consumers, … [Read more…]
The new look StumbleUpon has launched this week. Harvey Sarjant, Director of Business Development Europe, at RadiumOne looks at how StumbleUpon is making itself a major player in the social arena and why consumers like the discovery journey to find new content.
How do consumers view digital marketing? This poll of US consumers conducted by Adobe reveals that online ads still have some way to go to earn people’s attention ahead of TV and print ads.
How do consumers view digital marketing? This poll of US consumers conducted by Adobe reveals that online ads still have some way to go to earn people’s attention ahead of TV and print ads.
UK operator Everything Everywhere’s new sub-brand EE has announced the pricing for its LTE and fiber services ahead of commercial launch on October 30th. Steven Hartley, principal strategy analyst at Ovum, takes a closer look at the implications for the UK mobile sector.
The Internet was the fastest growing medium in terms of adspend during the first half of 2012, according to new data from Nielsen.
In a social media coup, a man who shares his name with travel agency Thomas Cook has won a free holiday, courtesy of rival LowCostHolidays.
Yahoo is to focus its efforts on mobile advertising as the embattled web giant looks to compete with the likes of Google and Facebook.