Eye-tracking study reveals iPad mini top for engagement
Among the new wave of mini 7-inch tablets, Apple’s iPad mini is best at creating purchase intent when browsing, according to a new study examining people’s eye movements when using the devices.
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Daily Mail offers agencies £250,000 prize for driving print readers to online ads
Mail Newspapers is running a competition for media agencies, as the Daily Mail publisher looks to prove its print publications can drive sales online.
Video viral of the week: Charity challenges perceptions with ‘You Are Blind’ game
To raise awareness around the perception of blind people in Russia as helpless, charity association “The right to smile” together with the agency Hungry Boys, launched a project called Blind. See why it’s our viral of the week below…
How does Google make $100m in search ads each day? (Infographic)
Google makes $100m per day on search advertising, at least, that is what Wordstream tells us according to this infographic.
Marie Claire runs UK's first mobile NFC campaign in magazine
Nuffield Health has joined with Marie Claire to run a print ad embedded with a near-field communications (NFC) tag, giving readers access to additional content on their smartphones. It is the first time that a UK magazine has used the technology.
Marie Claire runs UK’s first mobile NFC campaign in magazine
Nuffield Health has joined with Marie Claire to run a print ad embedded with a near-field communications (NFC) tag, giving readers access to additional content on their smartphones. It is the first time that a UK magazine has used the technology.
Right to reply: Is Newsweek dead in the water with its digital only title?
After its decision to go digital-only last month, is iconic magazine Newsweek missing an opportunity to activate its audience? Evan Rudowski, co-founder and CEO of the membership website company SubHub will discuss the fate of NewsWeek given the future of digital only magazines.
Guest comment: Why the 2012 Presidential election signals the end of traditional political campaigns
As US voters go to the polls, this has been the first truly digital election. Daniella Cross, UK marketing manager at Say Media, looks into political advertising in the US, revealing that much of the TV advertising has been missed, as the electorate turn to streaming media on their PCs and mobiles to get their … [Read more…]
Social media case study: Nutella Facebook ad campaign outperforms TV
Last Christmas, Nutella ran a cross-platform ad campaign in Germany, mixing traditional and new media spend, including TV and Facebook. This case study looks at how the Facebook campaign generated more sales than TV ads for the food brand.
Ad targeting trends- Major portals losing ground to niche sites
Major portals such as MSN and Yahoo are losing their stronghold on consumer attention with many turning to sites specific to their interest, according to new research.