Martin Sorrell: WPP spent $2bn on Google, $400m on Facebook in 2012 (video)
In this video interview with the Financial Times, WPP CEO Sir Martin Sorrell provides insights into how the ad giant invested on digital channels during 2012.
advertising
Digital advertising trends in 2012: The 10 biggest headlines of the year
Despite the global economic gloom, online advertising spend and revenues continued to soar during 2012, outpacing all other media. Google, Facebook, Apple, Microsoft, Yahoo and Amazon all made major moves this year as the battle lines for digital ad dollars online became blurred. As part of a new 2012 review series, Netimperative looks back at … [Read more…]
Video ad trends in 2013: Where next for online video advertising?
Adap.tv offers predictions for 2013 as more media is consumed on mobiles, tablet and smart TVs.
UK lags behind the US in its understanding of online display advertising
The UK is struggling behind the US when it comes to recognizing key expressions in the online advertising industry, failing to identify key terms such as RTB, DSP and SSP in comparison to their US counterparts, according to new research.
Top 25 video virals of 2012: Bodyform, Dollar Shave Club and Channel 4 top list
2012 was another great year for viral video marketing case studies. As online ads get smarter and more engaging, viral marketing briefs are becoming the toughest that any creative agency can receive. For a viral to really travel it needs the combination of a brilliant creative idea, the right timing for its audience and the … [Read more…]
AOL snaps up ad retargeting firm BuyInsight
AOL’s Advertising.com Group has acquired Buysight a provider of retargeting and intent based targeting advertising.
Guest comment: Should CPM be abolished?
Is anyone seeing your online ad? Traditional measurements of online advertising, such as CPM or clicks, give no measure on how many eyeballs have seen your ad. 1000 page impressions could translate into 1000 views – or none at all. And with no effective measurement models in place, there’s no way to know. So how … [Read more…]
RadiumOne links with Facebook Exchange Real-Time-Bidding system
Social advertising platform RadiumOne is integrating with Facebook Exchange, Facebook’s recently launched real-time-bidding (RTB) system.
ResponseTap expands to US and Canada
ResponseTap (formerly AdInsight) is opening of its US headquarters in New York, marking the latest stage in the company’s international expansion programme.
Just 17% of UK mobile users ‘favourable towards ads’
UK consumers are continuing to increase their usage of mobile devices and their acceptance of mobile ads is growing in parallel, but attitudes are currently mixed, says Millward Brown’s AdReaction 2012 Report.