Surf Excel has launched a marketing initiative in India called ‘Fulfill a Wish’ calling upon its one million Facebook fans and consumers to be genies for a day and be the ones to fulfill wishes for a change.
Surf Excel has launched a marketing initiative in India called ‘Fulfill a Wish’ calling upon its one million Facebook fans and consumers to be genies for a day and be the ones to fulfill wishes for a change.
Tesco has become the butt of social media jokes this week, after it was revealed the supermarket was among several to stock burgers containing horse meat.
UK mobile ad firm LoopMe has raised half a million pounds to fund its in-app advertsing inbox.
Skittles has become known for their off the wall advertising, but this new Australian ad boggles the mind (quite literally). The ‘Telekinize The Rainbow’ Facebook app lets users control a single Skittle with their mind… or does it? Find out why its our video viral of the week below…
Facebook has sent out invitations to a mystery event next week, sparking rumours that it is set to unveil a smartphone, shop or new marketing tools.
Despite the apparent growth in digital advertising, physical advertising still exerts a far greater influence when it comes to consumer purchasing decisions, according to new research.
RBS and NatWest have launched BizCrowd, a free online business supplier community, designed to complement the bank’s traditional SME services.
Jerome Rota, Founder of DivX and Senior Vice President, Consumer Products and Services at PacketVideo, discusses the future of technology in the entertainment industry.
The Direct Marketing Association (DMA) has raised industry concerns that the latest changes to EU proposals on consumer data protection reforms are “far worse for UK businesses” than originally conceived.