Mobile ‘now represents 20% of Facebook ad spend’
Mobile now represents 20.3% of overall Facebook ad spend, with Apple dominating tablet spend and Android dominating smartphone spend, according to new research.
Mobile now represents 20.3% of overall Facebook ad spend, with Apple dominating tablet spend and Android dominating smartphone spend, according to new research.
Mobile now represents 20.3% of overall Facebook ad spend, with Apple dominating tablet spend and Android dominating smartphone spend, according to new research.
Supermarket Morrisons is planning an online food as part of a “modernising” drive to recover from poor Christmas sales.
Microsoft has unveiled the engagement results of its NUads interactive video poll format, indicating that more than a third of viewers engaged with the ads when prompted.
Online video advertising and rich media has boomed in recent years, but what are the key display marketing trends to prepare for this year? Gustav Mellentin, CEO at Adform, looks at why video and social will be big drivers in online display advertising campaigns in 2013.
Chris Bull, CEO and Founder of Selective Media discusses the recent surge in smartphone usage and what this means for mobile marketing in 2013.
To round off 2012, we bring you our collection of top stories that shaped the digital landscape. From Facebook’s IPO fiasco to Apple’s wonky maps- it was an eventful year, with the continued speed of change towards a more digitally centric society: the rise and rise of social, the migration to mobile, the rising value … [Read more…]
A marketing campaign from UNICEF UK that was developed especially for the mobile platform significantly increased brand awareness and support according to a recent study by global market research agency Millward Brown.
A marketing campaign from UNICEF UK that was developed especially for the mobile platform significantly increased brand awareness and support according to a recent study by global market research agency Millward Brown.
Ads placed in short video clips, such as popular cat videos, are more effective than when paired with long-form content, according to a new study.