Google settles France tax dispute with €60m pledge
Google has agreed to pay €60m to help French publishers, as part of a settlement over a long-running tax dispute in the country.
advertising
Weborama debuts behavioural analysis tool for publishers
Weborama has launched an audience behavioural analysis tool for publishers, letting clients boost their targeted advertising through a one-stop interface.
Facebook mobile users overtake PC users for first time
Facebook’s mobile users surpassed computer users for the first time, with mobile accounting for a quarter of all ad revenue for the social network, according to the company’s latest financial results.
Banned Sodastream Super Bowl ad becomes Internet hit
A Sodastream commercial has become a hit on YouTube, after being banned from an upcoming Super Bowl spot by broadcaster CBS for mocking rivals Coca-Cola and Pepsi.
Right to reply: Facebook ad revenues are up – but is the trajectory sustainable?
Facebook has confounded critics who thought it would be incapable of making money from the rapid growth of mobile device usage. Not only has it revealed a strong performance in Q4 with revenues up 40%, its mobile ad sales have more than doubled on the previous quarter to total $306m, to account for 23% of … [Read more…]
Yandex pulls ‘Wonder’ social discovery app after Facebook clampdown
Russian internet giant Yandex is to remove its recently-launched app Wonder from the US App Store following Facebook’s block on its API access.
YouTube takes on Netflix with paid content
YouTube is set to offer premium channels later this year, as Google looks to take on the likes on Hulu and Netflix in the paid video content sector, according to a news report.
Press pause and reflect: how are changing TV viewing habits affecting advertisers?
As viewers switch to the web and mobile for their TV fix, advertisers are shifting their budgets accordingly. With video ads offering increasingly targeted and personalised campaigns are we seeing the disappearance of scheduled TV viewing? Kai Henniges, CEO of Viewster, a leading video on demand service, looking at changing TV habits and what they … [Read more…]
Amazon plans ‘personalised ads’ to compete with Google and Facebook
Amazon is set to launch personalised ads on its websites, including Kindle devices, based on the shopping habits of its 188m users, according to a news report.
Internet regulation: Google sued over iPhone tracking
Google is being sued by a group of web users in the UK for undermining the security settings on Apple’s Safari browser to track online usage covertly.