US display ad trends: Google retakes lead from Facebook
After coming second to Facebook in 2011, Google outsold the social network in terms of US digital display ad revenue last year, earning $2.26 billion, according to new data.
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Digital marketing in South Africa: Consumers ditching TV for mobile and web
South Africans are reading fewer newspapers and magazines and watching less TV because they are spending more time online, according to a new study.
Nielsen takes audience measurement to Australia, Canada, Germany and Italy
Nielsen is to launch its online campaign ratings measurement system in Australia, Canada, Germany and Italy.
Twitter global ad revenue ‘to reach $1bn by 2014’- mobile leads growth
Twitter is forecast to earn as much as $582.8 million in global ad revenue this year, going on to generate over $1 billion in 2014 according to a new report.
Rise of the second screen: 83% of tablet owners ‘use device while watching TV’
Almost half (42 per cent) of 25 to 34 year olds are likely to turn to TV as their primary medium for finding out breaking news, with 66 per cent then turning to the internet to find out more information.
Flipboard lets users curate their own magazines with ‘2.0’ revamp
Flipboard has updated its popular digital magazine app for iOS, letting users curate their own personal magazines from selected news feeds.
Daily Telegraph paywall coming to UK
The Daily Telegraph has become the latest UK newspaper to charge for access to its website, as traditional news outlets continue to compete with digital competition from search engines, news aggregators and blogs.
Ubiquitous woos brands with sponsored taxi wi-fi
Taxi advertising firm Ubiquitous has launched CabConnect, a free wi-fi service in select London taxis, with Microsoft signing up as the first sponsor.
Yandex adds images to contextual ads
Russian search giant Yandex has updated its Advertising Network with images added to its contextual ads in a bid to improve click through rates.
Are social media sales a myth? Coca-Cola claims no impact from online buzz
Social media’s ability to boost sales has come into question this month, with one of the world’s biggest brands claiming that online buzz from the likes of Facebook and Twitter has little impact on brand sales.