General Motors returns to Facebook (on mobile)
General Motors is returning to Facebook after a high profile decision to pull its $10m per year social media ad budget last year.
advertising
Mobile ad spend triples as UK digital sector soars
Mobile ads now account for 10% of all digital spend in the UK, growing by a massive 148% compared to last year, according to the latest figures.
IPC ‘Amplify’ format combines editorial with ad creative
IPC Advertising has launched a new digital ad format Amplify to run across its roster of magazine sites, featuring a mix of editorial content and sponsored ads in the same unit.
Top 5 tips: FMCG brands using coupons in social media
With the Institute of Promotional Marketing (IPM) having recently announced new guidelines for running promotions on Facebook, Coupons.com provides its five top tips for FMCG brands looking to engage with their customers through a social media coupon promotion.
Android gets post-app adverts via Adfonic and IQzone
Ad buying platform Adfonic has teamed up with mobile ad technology firm IQzone to offer advertisers Postitial post-app ad units on Android smartphones.
MoneySupermarket ads blocked from Google search after AdWords breach
Finance site MoneySupermarket.com has seen its search ads pulled from Google’s search results due to a ‘lack of transparency’ over its payday loan adverts.
UK publishers expect 15% growth in digital 2013
Leading publishers in the UK expect their revenues from digital to grow 15% this year, with increased focus on technology and data to boost ad and subscription revenues, according to a new survey.
Top tips: Online gaming- playing for insight
Gaming can be a powerful research tool to advertisers providing quick and easy-to-access information about a brand’s target audience. Scott Johnston, Head of global PR, Spil Games, looks at how brands can use games and interactive surveys to unlock insight.
smartclip to handle ads on Samsung Smart TVs and Blu-ray players
Samsung has hired smartclip to run ads on its Smart TVs and Blu-ray players through its bdigital advertising platform, Samsung AdHub.
Ad budget tool links TV and online campaigns
Adap.tv is using Nielsen Online Campaign Ratings to let advertisers buy online TV media and report on video advertising campaigns using Gross Ratings Points (GRP), the traditional TV broadcast audience measurement metric.