Google overcomes sales slump as profits rise 17%
Google has beaten expectations with its latest financial earnings, recording fourth quarter profits of $3.38bn (£2.05bn), up 17% from a year earlier, boosted by stronger advertising revenue.
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Privacy and tracking in a post cookie world: Alternatives to traditional tracking techniques
Advertisers and publishers have relied on cookies to track consumer behaviour online for years- but the practice is slowly becoming outdated as technology advances. So what are the new ways to monitor online habits? In this white paper, the Interactive Advertising Bureau offers a guide to cookie alternatives.
Facebook revenues leap 63% as mobile ad sales take off
Facebook’s aggressive ad sales strategy appears to be paying off, as the social networking firm posted profits of $523m (£316m) marking a 63% increase in revenue for the fourth quarter, beating market expectations in the process.
Top tips: With big brands embracing Native Advertising, how do SMEs join the party?
Native advertising is set to dominate the content marketing landscape in 2014 as it emerges as a new and exciting way for businesses to revolutionise the way they advertise. Often involving large brands, agencies and publishers, native advertising is one of the most innovative advertising platforms for 2014 and has the potential to help brands … [Read more…]
Google links ads to discounted taxi rides
Google has patented new technology that links online ads to free or discounted taxi rides, aimed at venues such as restaurants, theatres and shops.
Online advertising traffic data fraud – explanation and guidelines
If you’re a media planner using online advertising traffic data, you’ll know all about the challenges and the need for guidelines – so this simple explanation tells you more.
Internet ad spend up 32% globally- TV up just 4%
Internet, outdoor and television advertising saw the greatest increases in spend throughout the first three quarters of 2013, while TV rose just 4%, according to new global figures.
Video viral of the week: Old Spice returns with ‘intervention’ prank websites
Old Spice has become famous for pioneering viral video ads, and its latest campaign sees the return of Isaiah Mustafa in a series of prank ads that look set to get consumers sharing in droves. See why it’s our video viral of the week below…
Facebook advertisers ‘increased revenue 60% over Christmas’ (infographic)
Facebook advertising demonstrated performance improvements in the last quarter of 2013 due to greater consumer interest during the holiday shopping season. This infographic looks at how Facebook ad sales revue rose a massive 60% on the last quarter.
Global mobile ad spend to hit $18bn in 2014- report
Global mobile advertising spending is forecast to reach $18 billion in 2014, up from the estimated $13.1 billion in 2013, according to new research.