Mobile ad spend soars 109% as video rises 65% during 2014
The amount spend on advertising mobile devices rose 109% in the first quarter of 2014 compared to the same period last year, while video ad spend surged 65%, according to new research.
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eBay claims paid search ads have ‘no measurable benefit’
Web users are just as likely to click on natural search results as paid ads, according to new US research from eBay.
Twitter boosts native ads with Namo Media buy
Twitter has bought another ad technology firm- Namo Media, as the newly listed social network looks to boost its appeal to advertisers.
Global ad trends: Digital ‘to account for third of all revenue by 2018’
Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching TV in the process, according to a new report.
Australian digital marketers ‘most confident in the world’
Australian digital marketers are more confident in their digital marketing abilities than their contemporaries in other countries, according to the results of a new survey.
SpotXchange expands video ad publishing with MailOnline hire
Video ad platform SpotXchange, is investing in its European publisher division with two key appointments. Alex Kisielewski joins from the MailOnline to be Director of Publisher Development, EMEA and Niall Jones is joining from Havas Media as Publisher Account Manager.
Hackathon creates new ad pricing technology in 24 hours
Marketing technology company FusePump recently hosted their first internal hackathon, in an effort to create an innovative new product for clients. The winning idea – a pricing intelligence platform – was put together in just 24 hours, and will be ready to market to clients in the next few months.
Mary Meeker’s digital trends: Just 1% of global data being analysed
While 34% of the data we’re creating is useful, only 1% of it is now being analyzed in some form, according to the latest research from renowned Morgan Stanley internet analyst Mary Meeker.
‘More robots than humans’ saw Mercedes-Benz ad- report
Online ads for Mercedes were seen more often by fraudster robots than humans, according to a new report.
FT.com to sell ‘time blocks’ to advertisers online
The Financial Times is testing a new time-based system on online ad sales, as the news site looks to boost its appeal to advertisers.