Havas Media and nugg.ad debuts programmatic campaigns in Poland
Communications group Havas Media has partnered with digital ad tehc group nugg.ad, to provide targeted programmatic campaigns in the Polish market.
advertising
The value of a social share: Socialbakers ditches ‘engagement rate’ for ‘interaction rate’
Social media monitoring firm Socialbakers is switching its metric of choice, now favouring ‘interactions’ (absolute number of likes, comments, and shares) over engagement rate (interactions divided by audience) when looking at brand success on the likes of Facebook, Twitter and YouTube.
What’s the secret to Buzzfeed’s success? Founder discusses art of viral content (video)
Unlike many other digital news sites, Buzzfeed decided not to run banner ads from the beginning. An early proponent of the brands as publishers movement, Buzzfeed instead encouraged advertisers to create native advertising content that would integrate seamlessly into Buzzfeed’s homepage news feed. In this interview with Cannes TV, founder Jonah Peretti talks about the … [Read more…]
Clients should be ‘willing to get fired’ for idea they believe in
Ad creatives have to be willing to get fired for an idea if they believe in it, according to director Spike Jonze, speaking at Cannes Lions this week.
Facebook serves ads based on user’s external browsing habits
Facebook has begun tracking users on sites outside of the social network using cookies, as the firm looks to boost its ad relevance.
Video ad buying trends: Fixed CPMs lead the way despite growth in real-time bidding
While real-time bidding continues to attract headlines, 96% of advertisers bought their ads based on a guaranteed CPM, with buying at a fixed CPM remaining the mainstay of advertisers buying video in a programmatic fashion, according to new research.
Internet ‘not responsible for dying newspapers’
The demise of the newspaper industry has been a topic of debate in the media these last few years and it was widely thought that the blame lies with the internet. But a new American study that analyses the price of attention paid to advertisements shows that in fact the internet is far from responsible.
The Economist debuts multi-platform ad package ‘First Impression’
The Economist has launched a new multi-platform advertising package for brands called “First Impression” with this week’s issue, letting brands measure the impact of their campaigns across all Economist channels, including web, mobile web, tablet app, and mobile app for the duration of the campaign.
Top native ad tips: Creating customer experiences to trigger buying decisions
Creating native content for publishers, such as reviews and guides, can be much more effective in converting consumers than the traditional news category. Antoine Boulin at Purch (formerly Techmedia) looks how publishers can leverage the relationship between content and commerce and use this to create stronger commercial relationships with advertisers.
The art of deception: How advertisers trick their customers (infographic)
Half of Americans seem to believe in ads while the rest think they are dishonest. Moreover, recent studies show that Americans tend to distrust certain types of ads more. This infographic from Finances Online looks at how companies trick their clients with the use of deceitful advertising.