Deltamethod debuts AdWords platform for small businesses
Deltamethod is launching a new platform to manage AdWords campaigns that claims to reduce the cost of search engine advertising (SEA) campaigns by 30%.
advertising
Mobile World Cup trends: Asia and Africa lead way for consumption
With the World Cup entering its final days, football fever has gripped mobile users worldwide, with Asia and Africa consuming most content on handheld devices, according to new research.
Case study: Lexus uses ‘three screen sequence’ advertising with Microsoft
Car brand Lexus ran a six-week test to grab the attention of 25- to 34-year-old male users with a campaign for its F-series performance vehicles, using an ad campaign that spanned three platforms in partnership with Micrsooft.
Beginners guide to Facebook advertising: Turning lost visitors into fans
Can you tell the difference between a Custom Audience and an Audience Lookalike? For the uninitiated, Facebook ads can seem intimidating at first. This step-by-step guide from SurePayRoll shows how to set up your first ads on the social network, along with some tips to attract the right type of fans to your page.
Marketers expect digital to make up ‘75% of budgets in next five years’
Most senior marketers expect digital to dominate their budgets within the next five years, but most fear they will not be prepared for the impact this will have on the industry and their roles, according to new research.
Video ad trends: Media buyers want to link TV and video on demand
More than half of media buyers believe that linking TV and VoD (Video on Demand) is essential if they are to significantly grow their video spend, according to new research.
Top tips: What the World Cup can teach us about real-time marketing
With football mania in full swing, Patrick Wyatt, VP, Product at Criteo has uncovered some statistics that highlight the changes in online buying behaviour during world cup matches. During the recent England v Uruguay match, online sales soared in the three hours leading up to the match but then dropped by 15% once the game … [Read more…]
Tablet advertising effectiveness research: ‘As effective as print ads’
Readers recall magazine ads on tablet devices as strongly as the same ads served through print, according to new research.
Facebook ramps up video ads with LiveRail buy
Facebook has bought video ad technology firm LiveRail for an undisclosed sum, as the social network looks to ramp up its ad appeal to high profile publishers.
UK porn filters ‘wrongly blocking fifth of all internet’
Adult content filters implemented by the UK’s major internet service providers are blocking one in five websites (19%), with critics claiming the technology is not fit for purpose.