Flora embarks on £10m marketing drive with interactive mobile campaign
Following the success of the Persil product launch, Unilever UK has worked with Future Ad Labs to introduce a new premium spread Gold from Flora in a mobile-first campaign.
advertising
Technology and marketing: It’s all about customer satisfaction
Two-thirds of digital marketing leaders see improving customer satisfaction as top reason for investment in technology, according to new research.
Which TV dramas generate most word of mouth? Lucan gets most social buzz
The show Lucan on newly launched ‘ITV Encore’ was the biggest generator of word-of-mouth buzz on UK TV in the past 3 months, according to new research.
Dailymotion debuts global premium video exchange
YouTube rival Dailymotion has expanded into private programmatic ad trading arena with the launch of a global, premium video exchange.
AOL expands programmatic video ads with Publicis
Publicis Groupe and AOL are expanding their partnership on multichannel marketing efforts struck in 2013 to include programmatic video and linear TV.
Facebook ads will now follow users around the web
Facebook ads have started appearing on other sites based on each user’s behaviour, as the social network looks to rival Google with a new level of targeting for brands.
Lufthansa puts customers in marketing images with ‘Selfie’ ad units
Lufthansa has become the first brand to sign up to anew ‘Selfie’ ad unit, putting customer images into mobile ad campaigns and showcase products in 3D panoramic mode.
Top food brands make ‘responsible’ digital marketing pledge
Top food and beverages firms, including Mondelez, Unilever and McDonald’s, have committed to stop advertising and promotional activities targeted at children below 12 years across platforms as part of a new global pledge to step up responsible marketing.
Bad day for Apple: ‘Bendgate’ and ‘brickgate’ spoil new iPhone launch
Apple’s record breaking iPhone 6 sales have been marred by two high-profile fails, as users flock to social media to complain about bent phones and a software update that renders their devices unable to make calls.
Twitter and TV: New metrics prove social buzz can boost viewing figures
Twitter activity can provide key insights into TV viewing for brands and broadcasters, complementing existing TV ratings, according to new research.