Facebook’s new ‘Hyper-Local’ ads target people within a mile of business
Facebook has launched a new tool that lets advertisers target people within a set radius of their business.
advertising
Spotify makes a profit for first time
Spotify’s UK subscription customer base grew by 42% in 2013, helping the company turn a profit in for the first time, suggesting its mixture of ad-funded streaming and monthly subscriptions are paying off at last.
Online shopping goes mobile in the UK
The number of shoppers accessing major retail sites from their Android devices have grown by an average of 48%, as people ditch desktops for mobile shopping, according to new research.
Mobile video now fastest growing format as ad spend triples
Mobile video accounts for 20% of digital ad spend in the UK and 53% of social media spend, while native ads now make up 20% of digital display ads, according to new research.
Mondelez invests 20% of ad budget into digital video and mobile with Google tie up
Mondelez International, owner of brands such as Cadbury Oreo and Trident Gum, is now committing 10% of its ad budget to mobile and 10% to online video via Google.
Biggest spenders on Google AdWords: Amazon tops the list in US
With Amazon poised to launch a major contender to AdWords, it’s ironic that the ecommerce giant is actually the biggest spender on Google’s online ad platform, according to new research.
Yahoo close to investing $10bn in Snapchat?
Yahoo is reportedly close to investing $10bn in popular photo sharing app Snapchat, as the embattled internet giant continues its focus on mobile services to compete with the likes of Google and Facebook.
Many marketers still failing to convert consumer insights into actions- survey
Marketers are failing to link consumer insights to their automated ad platforms, meaning they could be wasting budgets on inferior data, according to new research.
Reddit gets $50m funding boost- will give 10% back to users
Social news site Reddit has won $50m (£31m) in funding from venture capitalists and investors including actor Jared Leto and hip-hop star Snoop Dogg, and is preparing to give 10% of the new shares back to the website’s users.
Sky invests $5m in native ad tech firm
Sky has invested $5 million (£3.1 million) in the native advertising technology company Sharethrough, as the media giant looks to expand its digital reach.