Digital to make up 36% of all US ad spend by 2019
US digital ad spend is forecast to reach $103bn (£64.6bn) by 2019, with search marketing taking the biggest slice and social media continuing to grow the fastest, according to a new report.
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Guest comment: Invisible cars? How social media drives personalised marketing for automotive brands
82% of consumers can’t recall any car advert they have seen in the last 12 months. Matthew Robinson, Marketing Communications Manager at Acxiom, examines the effect of advertising in the automotive industry, and follows research from Acxiom which identified that 82% of respondents couldn’t recall any car advert that they have seen in the last … [Read more…]
Channel 4 debuts mobile interactive video ads
Channel 4 has launched a selection of its sales division’s interactive video ad formats (iVOD) on Apple iPhones and iPads as the UK broadcaster looks to capitalise on its growing mobile audience.
Top UK search brands: MoneySupermarket and Amazon biggest spenders
Financial services comparison site MoneySupermarket and online retailer Amazon top the ranking for Google AdWords spend, according to new research.
EMEA paid search ad revenue jumps 18% as CTR soars
Quarterly sales revenue from paid search advertising is up 18% year-on-year (YoY) in Europe, Middle East & Africa (EMEA) according to new research.
Tumblr debuts auto-play video ads
Tumblr is launching its first auto-paying video ads, with Universal, CW, and Hulu already on board as the Yahoo-owned blog network looks to boost its revenues.
Top ecommerce tips: How to make your online business less bouncy
David J Brown, CEO and co-Founder of ecommerce conversion company Ve, discusses techniques to reduce bounce rates on ecommerce sites.
Google Vs. cancer: Smartband to sniff out early signs of disease
Google is working on a new cancer detection system that uses pills and a smart wristband to detect early signs of the disease.
Criteo debuts cross device personalised marketing tool
Criteo has launched a new tool that lets clients run personalised ads across any screen on any device.
UK adspend grows at fastest rate since 2010
UK advertising spend grew at its fastest rate for three years in Q2 2014, with mobile and video on demand leading the charge, according to new research.