Criteo has launched a new tool that lets clients run personalised ads across any screen on any device.
Advertisers will be able to benefit from having a single view of consumers’ shopping habits across multiple device, enabling them to deliver ‘personalised and relevant’ advertising to scale.
In the UK, more than 60% of adults use two devices or more on a daily basis, highlighting the ongoing importance for advertisers to reach their customers across more than one screen.
“Our direct relationships with more than 6,000 advertisers provide extensive data that they can now unlock to deliver personalised ads directly to any device,” said Jason Morse, VP of Mobile Products, Criteo. “By combining our exact match capability with the power of the Criteo Engine, we can ensure that a customer who browses a product on their work laptop at lunch can seamlessly purchase it that evening on their smartphone and tablet. We do this with exactly the same optimisation of post-click ROI that has generated $12Bn of sales for our customers over the last year.”
“We’ve entered an era where the multi-channel, multi-device consumer has become empowered to discover, explore, purchase, and engage on their own terms,” said Brendan Witcher, Principal Analyst, Forrester Research. “It is now the burden of marketers and advertisers across all industries to align with their customers’ behavior and find ways to deliver value and relevant content at every digitally enabled touchpoint.”