The global advertising market grow up to 6% a year over the next three years, driven by mobile, social media and the transition to programmatic buying of digital display, according to a new report.
ISBA, the Voice of British Advertisers surveyed its members from more than 400 brands to find out their favourite ever past Christmas ads, with Coke’s ‘Holiday’s Are Coming’ leading the way.
With the festive season upon us, and new devices likely to be a key gift this year, Facebook is offering 5 tips for app advertising success.
Facebook emerged as a mobile advertising powerhouse this year, buying WhatsApp for a staggering £22bn and following up with virtual reality headset Oculus Rift. But it was two controversial-but-savvy moves from Zuckerberg that really propelled the social network’s success this year. As part of our review of the year, we look back at the 10 … [Read more…]
This November, US retail paid search advertising saw year-on-year increases across nearly all key metrics including impressions, clicks, click-through rate, and conversions according to new research.
With Black Friday becoming a huge shopping day in the U.K., retailer marketers increased their spend on search advertising by 88% year-on-year on Black Friday in 2014 according to new research.
Google is planning to focus its investment in programmatic marketing, aiming to put 60% of its entire digital marketing budget into the format, according to its global chief marketing officer Lorraine Twohill.
The UK set to be first country spending over half of ad budget on digital as Brits ditch traditional media for gadgets, social networks and online shopping, according to new research.
From an avalanche of ice buckets to World Cup fever, 2014 was another big year for video viral marketing case studies. As mobile sharing went mainstream, it was charities that achieved some of the year’s biggest success stories with the ‘No Make Up Selfie’ and the ‘Ice Bucket Challenge’ hinting at the future power of … [Read more…]
John Cheney, CEO, Workbooks, discusses the risks associated with spending money on Google Adwords without any clear understanding or measurement of whether the campaign is working correctly. Whilst the campaign may be driving more traffic to the company’s website, is it driving sales and providing value to the business?