Online advertising is now a $122 billion global industry and, in the coming years, is predicted to surge past TV to become the number one advertising channel. While the industry is flourishing, traffic fraud continues to be one of the biggest challenges for marketers. Tod Sacerdoti, CEO and founder, BrightRoll, offers 6 tips to fight … [Read more…]
The New Year is looming, and so are new industry rules and changes. Theodore Hettich from price comparison provider Become Europe discusses how these developments will alter the online landscape for brands and retailers.
Three quarters of parents agree that there should be more emphasis on teaching school-age children about digital marketing, ecommerce and affiliate marketing, according to new research.
Social identity management firm Janrain has bought Arktan, a provider of innovative real-time social curation and social engagement products.
In the year when US online ad revenues overtook broadcast TV for the first time, the days of TV’s ad dominance look numbered. Online video and native ads are turning brands into publishers- and they need to adapt fast. This year we saw ‘old empires’ like Disney and DreamWorks bet on digital futures, while BuzzFeed’s … [Read more…]
Programmatic will get personal with the adoption of identity solutions, integration into CRM systems and specialised approaches to vertical targeting, according to a new report from real time bidding platform Turn.
Whether it’s shopping, watching videos, chatting or sharing on social media, mobile is fast becoming the platform of choice for media consumption. This was the year that mobile video became the fastest growing ad format, programmatic took off and publishers wised up to responsive design. From Apple Pay and Android Wear to Nokia’s farewell and … [Read more…]
In the next few years, Generation Z – those born around the year 2000 – will be hitting their upper teens, entering their 20s and then embarking upon their careers. The challenge for businesses is finding a way to market to this new generation – a generation which interacts with society very differently to its … [Read more…]
Dresses that block mobile signals, data doctors and choosing how you consume content are all set to be big trends in the coming year, according to new reseacrh.
China accounts for two of the six companies with the highest online media revenues and four of the 10 fastest-growing, according to the latest Digital Media Index from global research and advisory firm Strategy Analytics which analyses revenue trends across 44 public digital media companies.