15% of Brits blocking ads: Is free content under threat?
Almost one in seven (15%) British adults online are currently using ad blocking software – mainly because they find online ads interruptive or annoying, according to new research.
advertising
RadiumOne gets $54m funding boost for marketing tech
RadiumOne has secured $54 million in equity and debt financing led by Harmony Partners with participation from Industry Ventures and existing investors Adams Street Partners, Crosslink Capital, Trinity Ventures, and DFJ Esprit.
Microsoft to quit own-brand advertising in cost-cutting drive
Microsoft is reportedly going to axe its display ad business, instead handing over all such operations handed over to AOL and AppNexus.
Cannes Lions 2015 review: Technology and creativity collide
Last week, the media and marketing industry descended on the French Riviera for the annual Cannes Lions International Festival of Creativity. We look back on some of the key trends to emerge from the event.
Cannes Lions award winners: Geico pre roll ad wins Grand Prix
The Cannes Lions International Festival of Creativity Film Jury awarded one of its top prizes to a mould-breaker in the category: a spot from Geico’s “Unstoppable” campaign that dares viewers to try and stop watching ads in which “nothing” happens.
Programmatic accounts for 45% of display ads in UK
Programmatic’s share has of the UK display ad sector risen from 28% to 45% in a year and is now worth almost £1bn, according to new research from the IAB.
James Murdoch at Cannes: India is “greatest opportunity of next 5 years”
India is set to be the “single greatest opportunity over the next five to 10 years” according to future 21st Century Fox CEO James Murdoch.
Consumers to Brands: The Louder You Scream, the Less We Care
Nearly two-thirds of consumers are tuning out generic messages blasted at them repeatedly, according to new research.
Unilever at Cannes: Modern marketing is about ideas, trust and transformation
Keith Weed, chief marketing and communications officer, Unilever, returned to the main stage of the Cannes Lions this year to emphasis ‘marketing to people’.
Snapchat at Cannes: The chat app shaking up traditional advertising
Snapchat co-founder Evan Spiegel came to Cannes having struck a partnership with WPP and the Daily Mail to form an ad agency. He also took to the stage to talk about what’s next for the self-destrcuting chat app and its highly lucrative teen audience.