Google and Twitter reunited: New deal extends tweets to desktop search results
Six years on from their first search partnership, Twitter posts will return to Google’s desktop search results following a renewed deal between the two internet giants.
advertising
Publishers ‘failing to get value from data’ as digital ad budgets grow
Although 62 percent of publishers find real-time data leads to an increase in revenue, only 27 percent report receiving real-time data, according to new research.
Digital start-ups compete for £150,000 Collider investment
Digital start-ups are being urged to sign up to the latest Collider accelerator programme, an initiative backed by brands including Unilver hunting for the next big things in marketing technology.
Are ads becoming more relevant? Millenials say yes, old timers say no
Millenials are more than twice as likely as other generations to believe advertising is becoming more relevant to them, according to new research.
IAB finally dumps Flash for HTML5 as video ad standard
The Interactive Advertising Bureau (IAB) has updated its video ad guidelines, urging advertisers to stop using Adobe Flash in favour of HTML5 technology.
Native ad rules get stricter as vloggers blur lines between ads and content
The Committee of Advertising Practice (CAP) has issued new guidance for vloggers who promote products online, following a series of controversial YouTube advertorials in recent months.
IAB to tackle ‘5 biggest issues in digital’
The IAB has begun a new initiative to tackle what it has defines as the five biggest issues in digital at the moment, including brand safety, viewability, fraud, (ad verification issues) and ad blocking and privacy.
Mobile clicks on search ads reaches all-time high in EMEA region
There has been a healthy growth in search advertising spend, clicks and impressions for smartphone, according to new research.
Facebook introduce autoplay video ads to Audience Network
After the success of native video ads as reported in Facebooks latest quarterly accounts, these will now be available on the Audience Network, allowing publishers to monetise their content and provide broader exposure for advertisers. The ads were star performers in latest figures with mobile versions accounting for 76% of all advertising revenues The video … [Read more…]
Google’s Eddystone a beacon of opportunity in IOT?
Google (now Alphabet) last month unveiled Eddystone, a software platform for Bluetooth beacons that demonstrates a serious push into the Internet of Things. Beacons are small devices that use Bluetooth technology to send notifications and other actions to a passing smartphone or other Bluetooth enabled device. It had looked as though beacons were at risk … [Read more…]