Last month, Instagram switched on its advertising API (application programming interface), letting mobile marketers buy ads and plan marketing in a more automated way. Four weeks on, how are the ads comparing to industry benchmarks? New research from ad tech firm Kenshoo uncovers some surprising results…
This week, Apple lifted the ban on ad blockers on Safari on the new iPhone. Mike Weston, CEO of data science consultancy Profusion, argues why this move threatens marketers, content producers and publishers.
YouTubers on a popular YouTube channel received hidden payments to promote the Xbox One gaming console on their video blogs, it has been revealed.
AOL has bought buying Millennial Media in a deal worth $238m as it continues to build out its presence in mobile ads.
Google’s Chrome browser has started blocking some internet adverts that use Adobe’s Flash technology, joining many major web platforms now phasing out the dated video software.
The average online Brit spends 2 hours and 51 minutes a day on the internet, with 45% on computers, 40% on mobiles and 15% tablets, according to new research.
One billion people have used Facebook in a single day, founder Mark Zuckerberg has said, in the latest milestone for the world’s largest social network.
Marketing to women has traditionally focused on demographic groupings that just don’t work any more. Rebekah Mackay Miller is MD of collaborative marketing company, trnd argues why word-of-mouth marketing is now a critical part of a brand’s marketing strategy to reach women.
BuzzFeed has struck a partnership with WPP, in a deal that will give Martin Sorrel’s ad access to its proprietary data platform for tracking social content.
Part of the reason that digital has struggled to find its stride is that we picked the wrong metrics out of the gate. Lawrence Horne, UK Director at Say Media explores the topic of viewability and the need to develop common metrics and a universal language for online video to really become a viable communications … [Read more…]