Twitter ‘First View’ puts video ads at top of timelines
Twitter is making two big changes to the way its users’ timelines appear, with video ads and a personalised selection of prioritised tweets at the top of each user’s feed.
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Forget the ‘second screen’: Mobiles now compete equally with TV for consumer attention
We are witnessing the decline of the TV-centric living room, as consumers’ attention is now equally spread across mobiles, tablets, laptops and the gogglebox, according to new research.
Panic Brits search for last minute gifts the day before Valentine’s Day
More than 7 in 10 retail searches related to Valentine’s Day will be made from a mobile device in the run up to the big day this year, according to a new report.
The £100 click: What are the highest CPCs on Google?
The vast majority of Google’s profits come from AdWords advertising, as brands compete to appear top of popular keyword search results. Shawna Beaudet, PPC Account Director at Harvest Digital, looks at the highest cost per click ads within Google.
Super Bowl stats: Ads accounted for 22% of entire broadcast
Super Bowl 50 was the second most cluttered game ever, with 49 minutes and 35 seconds of advertising and promos, accounting for 22% of the total broadcast, according to new research.
Super Bowl 50: How 12 big ads performed on social media
With 13.5 million tweets in less than 12 hours, this year’s Super Bowl, which marked the 50th anniversary of America’s biggest sporting event was bigger and louder than ever. Agency Carat looks at some of the biggest ads and their impact on social media.
Verizon mulls bid for Yahoo
US communications giant Verizon is considering a bid for Yahoo, its CEO has revealed.
Guest comment: Why $5m Superbowl ads are still worth it
Last Sunday’s Superbowl on CBS delivered the second highest overnight rating on record for the Super Bowl — behind only last year. With digital ratings expected to shatter records by going free on Apple TV for the first time, Jacques de Cock, faculty member at London School of Marketing, argues why $375m will be spent … [Read more…]
Unilever searches for top 50 digital start-ups
Unilever Foundry has announced its search for the world’s top 50 marketing technology startups, who will be taken to Lions Innovation in Cannes in June to pitch to industry leaders.
YouTube to launch $9.99 Netflix rival next week with ‘Red Originals’
YouTube is set to launch its paid video service on 10th February, with one TV show and three feature-length films as first exclusive content.