With mobile video coming firmly to marketers’ attention as the format gains saliency, many will be considering both how (and why) they should exploit the technology to convey advertisements and brand messaging to audiences on their handheld device. Will Proops, Global Head of Revenue at Axonix looks at how mobile video can provide brands with … [Read more…]
Snapchat is reportedly developing an application programming interface (API) that will open up new ad opportunities on the popular mobile social network.
Pepsi is set to increase its marketing spend on digital this year, but the firm is still weighing up the best platforms for return on investment (ROI), according to its CFO.
O2 customers will have their London Underground journeys anonymously tracked and analysed by advertisers, as the mobile operator looks to expand into big data.
Google has put its Artificial Intelligence lead engineer John Giannandrea in charge of its search operations, signalling the growing role of machine learning inside the company.
Companies are spending millions on buying mobile ad inventory programmatically but have little or no knowledge of the practice. Adam Gilsenan, Chief Media Consultant at YOC, considers the current situation and details what needs to be done by sellers and buyers to change this.
Google can now automatically sift Web traffic from three of the major ad-fraud botnets, responsible for malware on half a million devices.
Mobile ad tech firm Widespace has secured €15.8m in growth capital investment.
The Independent and Independent on Sunday newspapers in the UK are to cease publication and go online only, in the starkest sign yet of the pressure on the print industry.
This year’s Super Bowl was one of the most ad-heavy ever. J. Walker Smith, Executive Chairman of The Futures Company argues that one campaign stood out head and shoulders above the mass of mediocrity. Here’s why…