AdBlock Plus lets users pay publishers directly via Flattr partnership
Adblock Plus has joined up with Flattr to create “Flattr Plus,” a system for web users who want to pay online content creators.
advertising
Facebook profits triple as mobile ads smash expectations
Facebook shares have jumped after reporting a tripling of first quarter profits from a year earlier to $1.51bn, boosted by a huge increase in mobile.
Millward Brown partners Kantar Worldpanel for ad metrics
Millward Brown and Kantar Worldpanel have struck a partnership in the UK to help brands simultaneously evaluate both brand and sales performance delivered by their digital marketing campaigns.
Paco Rabanne sponsors AOL Makers launch in UK
AOL has launched its MAKERS content platform in the UK, designed to champion pioneering women, with Olympéa by Paco Rabanne, as the exclusive sponsor.
Ballerina dances with hologram double for No.7
Alessandra Ferri was the youngest ever principal dancer at The Royal Ballet. Thirty three years later, she is now dancing with her younger self thanks to hologram technology in a new ad for No.7.
Google parent Alphabet gets ad sales boost (but ‘moonshots’ prove costly)
Google’s parent company Alphabet has reported a 17% rise in quarterly revenue after strong advertising sales on mobile devices – but it’s so-called moonshoots experiments are eating into profits.
Global social ad spend jumps 86%: Mobile, Instagram and Product Ads key drivers
Marketers spent 86% more on social advertising year-on-year in Q1 2016 with spend on mobile ads on social networks going up by 122% globally according to the latest quarterly data from Kenshoo.
Right to reply: How Alibaba and Tumblr could affect Yahoo sale
Who will buy Yahoo? As suitors such as Verizon and The Daily Mail circle the embattled dotcom pioneer, Andy Moseby, Corporate Partner at technology and digital media law firm, Kemp Little looks at some likely outcomes…
Top mobile tips: How to monetise apps and improve success
Mobile and app user experience is now more important than ever due to Google’s mobile friendly algorithm and the introduction to ad-blockers. James Rosewell, founder and CEO of 51Degrees, looks at how to optimise the experience for every single user no matter what device they are using.
Adblocking could become an “epidemic” warms eMarketer
Nearly a third (30%) of British web users will have installed adblockers by 2017 as the practice becomes an epidemic, eMarketer has warned.