Mobile video drives social ad spend up 50% [INFOGRAPHIC]
Spend on search ads continues to grow, with advertisers increasingly taking advantage of newer ad types, according to new research.
advertising
#Success: the 5 best brand campaigns on Twitter
Twitter has come of age as a marketing platform- but with more than half a billion tweets a day how does a brand get heard above the noise? Rebecca Crowe, Marketing Assistant at FM Outsource, takes a look at five of the best recent Twitter campaigns to help provide inspiration.
Half of brands Olympics sponsorship “will go unnoticed by consumers” this summer
Is official Olympics sponsorship worth it? New research highlights the winners and losers from the last games, and looks at the impact ahead of Rio 2016.
Top paid search advertisers: Amazon and telecoms brands spend big
Retail spend on paid search advertising in the UK has risen by 24% year-on-year for the first half of 2016, according to new research.
Mind the gap! Data disconnect emerges as UK creatives’ greatest challenge
Getting brands to share data insights is the biggest challenge to UK creatives, according to new research.
Guest comment: The future of advertising is co-creation
Ad blocking means that brands are having to find more creative ways to reach people. The result is a rise in branded content, with brands collaborating with content creators to produce videos, films or stories that resonate with their audiences. What makes this content succeed? Do brands need to relinquish control for branded content to … [Read more…]
One year on: IAB reveals steps taken to solve digital advertising’s 5 biggest issues
One year after launching its “IAB Believes” initiative, the Internet Advertising Bureau UK has published a summary of the progress made to tackle the five biggest issues facing digital advertising.
Amazon tests ‘Uber-style’ delivery scheme: Car owners become posties
Amazon is testing a new scheme where it pays ordinary people to deliver its packages.
Facebook adds action-based bidding to mobile app install ads
Facebook has boosted its s mobile app install ads with a new feature called ‘App Event Optimization’, which targets users who are the most likely to take specific actions within their apps.
Kantar updates real-time TV ratings technology
Kantar has made enhancements to its real time TV ratings platform, helping broadcasters make immediate decisions about live programming.