SEO split: Google mobile and desktop search to show different results
Google is completely splitting its search index into two distinct versions: a rapidly updated mobile one, and a separate, secondary search index for the desktop web.
advertising
Top mobile tips: The argument for speaking to consumers, not channels
With mobile spend predicted to be worth triple the spend on desktop by 2020, Todd Miller, Global Marketing Solutions, Cheetah Mobile, looks at how consumer’s connected device is a rich source of actionable information for marketers.
UK firms increase advertising budgets in third quarter
UK firms have increased advertising spending budgets in third quarter despite Brexit, according to new research.
Ad spend on mobile display overtakes PC for first time
The amount companies have spent on mobile display ads has overtaken that of PC and tablet display for the first time, according to new research.
Facebook takes on office email with “Workplace”
Facebook has launched a new version of its social netowrk aimed at businesses, swapping cat videos and baby pictures for meeting minutes and corporate schedules.
Facebook pays more UK tax after outcry (but ‘credit’ could cancel it out)
Facebook paid £4.16m in UK corporation tax last year, marking an increase on the previous year, but a £11.3m ‘tax credit’ could cancel out any future contributions.
Guest comment: The future of email
Has email marketing now reached an end point for innovation, or have we much more to come? Victoria Dyke, Marketing Manager at CommuniGator looks at future email trends.
Video streaming slow down? First sign of saturation in US market
The first sign that the U.S. video streaming market is approaching saturation is revealed in a new forecast which shows the growth rate slowing for the first time.
Ecommerce Christmas trends: Google keyword ads and product listings ‘most important’ ad type
Google keyword search ads and product listing ads (PLAs) are the most important digital ad types for online retailers as they gear up for the 2016 holiday shopping season according to new research.
Criteo buys ecommerce ad tech firm HookLogic for $250m
Performance marketing firm Criteo has signed a definitive agreement to acquire ecommerce HookLogic.