Brits are backing Clinton to be the next President of the United States, but they feel negatively about both presidential candidates and are disparaging about the election overall, according to new data released by Kantar Media.
Twitter is rolling out two new chatbot features for businesses, Welcome Messages and Quick Replies, designed to help brands offer automated customer services for social media users.
Yahoo has partnered with Boots UK for a campaign tackling low self-esteem and body confidence among young people.
With the likes of Playstation VR, Oculus Rift, Samsung Gear VR and Google Cardboard, major brands are betting big on virtual reality. Simon Spaull, managing director EMEA at AppLovin, looks at VR and 5G combined could change the face of marketing.
Twitter is testing a new feature in its ‘Reader’ mode, initially only available for a small number of Apple Safari users, that strips out adverts, navigation links and comments.
Findings from a new multi-country study of over 4,000 smartphone users across the UK, US, France and The Netherlands reveal how messenger apps are used and viewed by consumers today.
Advertising giant WPP has warned “the first signs of Brexit anxiety” are starting to show as the company reported slowing revenue growth in the UK.
Three-quarters of global internet traffic will come from mobile devices in 2017, with Spain, Ireland and Singapore leading the way, according to new research.
Online retail advertisers are flocking to specialised product focused ads on the likes of Facebook, Instagram and Google according to a new global study of search and social advertising.
Attributable revenue from Facebook ad campaigns might be higher than web analytics lead them to believe, causing advertisers to report lower return on investment from Facebook, according to new research.