LoopMe and adsquare combine AI and location data for mobile video marketing
Mobile video platform LoopMe is now integrated with adsquare, a mobile data exchange, following successful campaign collaboration with Ad Tech unit, Cadreon.
advertising
No more clichés? Ebay shows Valentine’s swap roses for events as gifts
UK consumers are set to spend big on cultural and experiential gifts for their loved ones in the run up to Valentine’s Day, according to new data from eBay Advertising.
Twitter losses double despite “Trump effect”
Twitter has suffered its lowest revenue growth since its 2013 flotation, despite being the communication platform of choice for the new US President.
Facial tracking shows Skittles and Mr Clean were best Super Bowl ads
Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions.
Unilever invests in ‘Snatch’ augmented reality treasure hunt game
Unilever Ventures has invested in an augmented reality treasure hunt game Snatch, a game dubbed “Pokémon Go for brands”.
Facebook stops ‘illegal’ race-based ad targeting (but still offers ‘ethnic affinity’ tools)
Facebook has updated its ad policies to prevent race-based targeting, but will still allow targeting based on ‘ethnic affinity’ of users in domains other than housing, employment and credit.
Brands “need to be more authentic in customer engagement”- DMA
Trade body the Direct Marketing Association is calling for brands to be more authentic in their relationships with consumers, following the appointment of new senior members on its board.
Ad blocking goes mobile: 615m devices blocking ads worldwide
Around 615 million devices are now blocking ads across the globe, as more people deploy ad blocking software on their phones too, according to new research.
IAB UK appoints Roisin Donnelly to lead new “advertiser engagement” scheme
The Internet Advertising Bureau (IAB) UK has today announced the appointment of Roisin Donnelly to spearhead its advertiser engagement work.
Lego overtakes Ferrari as the world’s most powerful brand
Analysis of the world’s top brands shows Lego has replaced Ferrari as the most powerful, according to new research.