Consumers will no longer stand for a ‘one-size fits all’ approach to customer engagement from their banks, with nearly half of British consumers (48%) considering switching their bank as a result of receiving poor customer service, according to new research.
Several brands successfully took advantage of the politically charged atmosphere at this year’s Oscars with new ads, with Cadilac generating the most buzz, according to new research.
Paid Search ad spending on the personal loan keyword group increased 101% from 2014 to 2016, despite the number of advertisers decreasing by nearly half during that time period.
At Mobile World Congress, AOL and mobile data exchange, adsquare, announced a new partnership to bring adsquare’s unique data of 360 million mobile consumers globally together with the ONE by AOL platform.
Asaf Greiner, Founder and CEO of Protected Media, looks at the fake news dilemma and how it can lead to brand erosion for advertisers appearing alongside these news sites. Getting in front of consumers is goal number one, and if a user chooses to visit these sensational sites, it’s their choice and can the advertiser … [Read more…]
Shine Technologies, one of the most well known ad blocking companies, is rebranding as Rainbow, offering a free ad validation platform that conects advertisers to target consumers.
Hootsuite has bought social analytics company LiftMetrix, building on the company’s recent momentum in social marketing.
Video ads within premium editorial perform better than 8 out of 10 online ads on social news feeds, according to new research.
The proportion of British adults online currently using ad blocking software has remained at around 22% for the last year, according to the latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov.
The Oscars’ are now most expensive TV buy after Super Bowl with number of commercials soaring, generating $115m in ad revenue, according to new research.