There has been a 61.5% increase in paid media spend on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat for the first quarter of 2017, according to new research.
Lastminute.com has launched a new brand partnership with digital music service Spotify to explore how music inspires travel, with a #MusicMakesYouTravel campaign.
Sky and Virgin Media in talks over a deal to join forces in the advertising market via the Adsmart network, in a bid to tempt spending away from Google and Facebook.
Kristoffer Ewald, Chief Innovation Officer at NetBooster Group, looks at the future of programmatic marketing.
Location data firm Blis and marketing company TVTY have teamed up to launch location-based digital ad campaigns reacting to real-time events.
Timberland has launched a new UK campaign with xAd to identify a new audience of urban adventurers and entice them into their brick-and-mortar stores.
Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for nine years – by 17.3pc to £10.3 billion in 2016, according to new research from the Internet Advertising Bureau UK / PwC Digital Adspend.
Amazon still leads the way as the top advertiser on Google in the USW, but retail sites are making way for travel sites, according to new research.
Socialbakers has launched ‘Socialbakers Suite’, an all-in-one social media analytics, management and performance solution.
A 16-year old teen from the US is currently on course for the most retweets of all time, after the fast-food chain Wendy’s set him a huge social media challenge in exchange for a year’s supply of free chicken nuggets.