71% of Brits now associate ads with fake news
British consumers are far more likely to associate ads with fake news when compared to their European or American counterparts.
advertising
Augmented reality trends: Extra software and hardware biggest barrier to mainstream adoption
Consumers say the need for additional software, apps and hardware is the greatest barrier preventing them from experiencing virtual reality (VR) and augmented reality (AR) digital advertisements, according to new research.
eBay comment: We went programmatic only for a week. Here’s what happened.
Is a programmatic only future good for brands and marketers? eBay recently ran an experiment where it only traded adverts bought on a programmatic basis. Rob Bassett, Sales Director (Hard Goods) eBay reports back with the results…
Europe digital trends: Online ad spend extends lead over TV
Having overtaken TV ad spend for the first time in 2015, online advertising now leads TV by over €7bn across Europe, according to new research.
Tommy Hilfiger debuts world’s first video ad chatbot
Ad tech firm Teads has launched the world’s first chatbot to operate within an outstream video ad, with Tommy Hilfiger the first brand to run its TMY.GRL chatbot using the technology.
Ad platform MainAd uses AI to boost programmatic marketing for brands
Ad retargeting company, MainAd, has launched a new ad tech platform ‘Logico’, designed to drive the performance efficiency of programmatic advertising.
Cannes Lions 2017: Video highlights from all eight days
The 2017 Cannes Lions Festival of Creativity was bigger than ever before, celebrating the best of the ad industry. If you weren’t lucky enough to be there, we’ve complied a handy review along with video highlights from all eight days.
Brands… there’s a better way to get consumer attention than interrupting them
Phil Lloyd, Chief Customer Officer of Snatch discusses how brands are starting up a different kind of relationship with millennials where they take the lead.
Cannes Lions 2017: The year of the chatbot invasion
As ad creatives, celebrities and media types wandered around the Cannes Lions Festival this year, an AI helper was on hand to guide them. From Google’s machine learning to Omnicom’s creative chatbots, this was the year that robots took over Cannes.
Is Cannes Lions too big? Publicis quits next year (and WPP may follow)
Is Cannes Lions becoming too big for its own good? As the festival closes for another year, ad giant Publicis Groupe shocked the marketing world by declaring it would pull out of the event next year.