WPP sees sales fall as global uncertainly bites
Global ad giant WPP has seen sees sales fall as “increasing social, political and economic volatility” lead to big consumer brands cut marketing spending.
advertising
Trump worth $2bn in revenue to Twitter
Without Donald Trump, Twitter could lose almost a fifth of its value, according to new research.
Top data and creativity tips: Art for ads’ sake!
Rather than tracking down victims like a ruthless serial killer, it’s time to dial down the data-fuelled ad tech machine and think more creatively and relevantly, says Collective’s Creative Director Alex Burn.
Adyoulike partners AppNexus for programmatic native advertising
In-feed native ad platform AdYouLike has struck a strategic partnership with AppNexus to help clients personalised native campaigns on AppNexus’ platform.
World’s biggest advertisers ‘taking back control of their media spend from agencies’
A large majority (70%) of the world’s biggest brands have changed media agency contracts this year to regain control of their spend, according to new research.
Top 10 burning issues in digital: comScore warns of TV digital divide and programmatic pricing pressure
Digital monitoring firm comScore has published its Top 10 Burning Issues in Digital report providing a perspective on the most pressing topics, issues and trends that are changing the way media buyers and sellers evaluate digital in the context of the broader media ecosystem.
Top tips: The secret to mass precision digital marketing
Digital advertising is booming in terms of growth, but is struggling to personalise ads effectively. This is stagnating performance and undermining the industry, says Cablato’s Adrian Pearmund.
Online comedy site NextUp gets funding boost and Virgin Atlantic deal
NextUp, the stand up comedy focussed online video on demand platform, has secured a new funding round along with a distribution deal with airline Virgin Atlantic.
Google starts to tell publishers if their ads are annoying
Google has launched a new initiative to help reduce annoying advertisements online, by telling websites if they serve ads that people tend to find annoying.
Disney ditches Netflix to start own online streaming service
Media giant Walt Disney, owners of the Star wars and Marvel franchises, plans to start its own online streaming services in the US, ending its current deal with Netflix.