A new IBM sponsored survey of business professionals finds that while chief marketing officers (CMOs) and ecommerce leaders recognize mobile as critical to their business objectives, two-thirds of those same professionals, indicate they don’t have a strong understanding of the mobile user experience.
Microsoft surprised almost everyone at the end of last week with the release of Office Mobile for iPhone. Richard Edwards, principal analyst in Ovum’s ‘Consumer Impact on IT’ team comments on how the move could change office productivity.
Following his seminar at Cannes Lions 2013, Astro Teller, the Captain of Moonshots at Google [x], explains a bit more about his thinking and what creatives can take from his approach.
In one of the most striking examples of internet protest power yet seen, Microsoft has reversed its controversial decision to impose restrictions on pre-owned games on its upcoming Xbox One console.
The majority of global consumers are still finding online ads annoying, with half calling for a ‘dislike’ button on Facebook to vent their frustrations with a brand, according to new research.
Kantar Media has been appointed by BARB (Broadcasters’ Audience Research Board) to collect and report census data for online TV viewing in the UK across all devices, providing more meaningful audience data for marketers.
Often called the world’s biggest ad festival, the annual Cannes Lions International Festival of Creativity is running throughout this week. This video offers highlights the seminars on the second day of Cannes Lions 2013, featuring seminars from Adobe, PARTY, Yahoo! and Mindshare with McLaren F1.
New figures from the IMRG Capgemini e-Retail Sales Index reveal that the online retail market grew by 16% year-on-year in May and by 5% on April 2013. The results are particularly impressive as they follow strong sales over the Golden Jubilee during the same period last year.
Following Mary Portas recent bid to turn around the fortunes of the UK’s high streets, former Focus and Iceland boss Bill Grimsey is leading an ‘alternative’ review that embraces not just retail, but the role of health centres, education, housing and leisure in luring shoppers away from their tablets and back on Britain’s streets.
Digital media firm Shazam has launched a new metric to help advertisers gauge the effect of their TV ad campaigns.