Google takes voice search to Chrome: The rise of conversational search
Google is testing a new version of its Chrome browser that incorporates voice search, following on from similar move in its Google Glass and Google Now software.
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Apple reveals CarPlay: Ferrari, Mercedes-Benz and Volvo put Siri on the dashboard
Apple has launched CarPlay, a new system that lets users access iOS features in their car, as the technology giant looks to rival Google’s Android in the growing trend for ‘The Internet of Things’.
Most mobile shoppers are not ‘on the move’
A trend for a mobile focus among brands shopping sites risks ignoring the basic needs of the shopping majority, according to the results of a new survey.
Most Americans would give up TV and mobiles for internet
Nearly half (46%) of American adults said that Internet would be the most difficult technology to go without, with mobiles a close second and TV in third place, according to a new study from Pew Research.
Case study: Garnier hijacks photoshop craze in China
China is a lucrative market, but how can brands get themselves noticed on social media? This case study looks at how beauty brand Garnier managed to hijack a trending topic on Chinese social media, in order to maximize their product visibility with a very limited media budget.
Blogger engagement service hits 1,000 members
A blogger engagement service which acts as a marketing tool for wide ranging brands is today celebrating its 1000th member sign up, signifying an audience of around five million reached.
Can web search trends predict this year’s Oscars?
With the Oscars approaching, can online buzz forecast this year’s winners of the prestigious film awards? Taking all the factors into account new data from Exponential forecasts that 12 Years a Slave will narrowly beat American Hustle to Best Picture.
P&G reveals smart toothbrush as part of ‘connected bathroom’
Procter & Gamble has made its first steps towards the Internet of Things’ with a smart toothbrush that connects to ma users smartphone via Bluetooth to assess their oral hygiene.
Top tips: APIs- A marketer’s secret weapon
Understanding the world of APIs will help marketers develop smarter mobile campaigns. James Parton, European director of Twilio looks at how marketers can utilise technology to enhance their campaigns.
Was WhatsApp a bargain after all? (infographic)
This month saw Facebook pay a huge $19bn for WhatsApp- we look at some key charts that show why Zuckerberg paid 19 times more for a chat app than it did for Instagram back in 2012.