The average CTR (Click Through Rate) for a tablet ad is almost 40 times greater than on desktop, at 0.79 per cent, while consumers spend an average of seven seconds with tablet ads, according to a new report.
There’s no mistaking that the United Kingdom has been undergone somewhat of a transformation; new groups of consumers continue to emerge, and old ones change and evolve with time. Understanding the nuances and habits of consumers has never been more important for marketers to be able to create the right campaigns to engage their key … [Read more…]
In the US, 33 food categories are dominated by just four big brands. This infographic, from Finances Online, looks at the major players and why consumer choice isn’t as varied as you might think…
This week Google has rolled out its latest Panda 4.0 update designed to drive down low-quality content from its search rankings- with eBay seemingly losing out heavily from the new algorithm, according to new research.
Facebook has updated mobile apps with a new ‘Shazam-style’ tool that can identify songs and television shows.
Nearly four in five (78%) of UK advertisers have no insight into how many of their ad impressions could be fraudulent, despite admitting that traffic generated by bots is costing them money.
Scottish nationals calling for a ‘yes’ in the upcoming referendum on independence dominate online sentiment with the official hashtag, #indyref, according to new data.
Mobile sports news app Onefootball has launched an app specifically developed for the World Cup in Brazil, sponsored by car giant Volkswagen.
Unilever has launched The Unilever Foundry, a platform that will provide a single entry-point for start-ups seeking to partner with the global FMCG giant.
Ebay has asked its users to alter their passwords following a cyberattack that compromised the online marketplace’s database.