Despite customer experience (CX) and employee engagement (EE) regularly leading lists of CEO priorities, nearly two thirds (64%) of organisations are failing to integrate feedback across the two areas, according to research.
In another example of how quicky digtal can spin out of control, a mysterious email reading “bello” was sent to all UCL students in the UK yesterday, causing thousands of spam messages to clog up inboxes
Jaguar is using Google Glass to help deliver its latest campaign, which builds on the luxury car maker’s successes of its “British Villains” advertisements from earlier this year.
Facebook has launched a new tool that lets advertisers target people within a set radius of their business.
UK 4G mobile operator EE is to launch a fixed-line TV service, competing with BT, Sky, YouView, Virgin Media and TalkTalk.
Spotify’s UK subscription customer base grew by 42% in 2013, helping the company turn a profit in for the first time, suggesting its mixture of ad-funded streaming and monthly subscriptions are paying off at last.
The number of shoppers accessing major retail sites from their Android devices have grown by an average of 48%, as people ditch desktops for mobile shopping, according to new research.
Some of the UKs biggest shopping centres are home to major digital innovations, incorporating smartphones, smartwatches and beacons to guide shoppers around store, according to a new in-depth report.
Mobile video accounts for 20% of digital ad spend in the UK and 53% of social media spend, while native ads now make up 20% of digital display ads, according to new research.
Mondelez International, owner of brands such as Cadbury Oreo and Trident Gum, is now committing 10% of its ad budget to mobile and 10% to online video via Google.