NSPCC revamps website to inspire ‘fight for every childhood’
NSPCC has revamped its website in collaboration with Amaze as the children’s charity looks to highlight its work against child abuse.
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Rubicon Project gets ABC EDAA Trust Seal
Real-time ad trading platform Rubicon Project has received the EDAA Trust Seal from independent industry Certification Provider ABC, demonstrating their compliance in accordance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).
Is copywriting is dead? New documentary asks if craft is still relevant in digital world
Some of ad land’s most decorated copywriters have spoken out in criticism of the state of British copywriting in 2014 in a new documentary, squaring the blame with the diminished value the industry now places on the craft.
Microsoft planning smartwatch launch soon?
Microsoft is planning to launch its own smartwatch device in the ‘next few weeks’, according to Forbes.
Twitter debuts app development kit ’Fabric’
Twitter has launched a new mobile development kit, Fabric, letting developers create cross-platform apps for iOS and Android.
Ello gets $5.5 m funding to expand anti-Facebook social network
After securing 1 million users within a month (with 3 million waiting to join) Ello has secured multi-million dollar backing on its promise to provide an ad-free privacy friendly alternative to Facebook.
Pharmaceutical digital marketing shake-up as millennials turn to web for self-diagnosis
There’s a generational shift in patient behaviour as going online for self-diagnosis becomes a mainstream behaviour, bringing with it a shift in pharmaceutical digital marketing.
Elf and safety: Air New Zealand gets into the Hobbit for epic viral video
Most flight safety videos can be tedious affairs, but this new video from Air New Zealand transports us to Middle Earth, with a host of stars from the new Hobbit movies adding new meaning to ‘elf and safety’.
Guest comment: Why mobile programmatic is the future
As brands’ target audiences move towards smartphones and tablets, Andy Mitchell, European MD of BrightRoll, explains why every digital marketer needs to be thinking about mobile programmatic ads.
Mobile makes up 39% of display ad conversions (but Google and Facebook lag behind)
Mobile devices are shifting fromk and influencing medium to a conversion medium, accounting for 38.6% of display ad conversions during Q3 2014, according to new research.