The UK leads the way in omnichannel marketing, with UK retailers scoring 31% against key success metrics compared to the global benchmark of just 18%, according to new research.
Zoom has struck a deal with the United States Tennis Association to deliver virtual experiences during the US Open Tennis Championships.
To mark 80 years since the start of The Blitz, family history brand Ancestry has launched a multi-channel campaign to tell untold stories from WWII and life during The Blitz.
Demand for Big Data Analytics will surge to 4.5 times its size, garnering a revenue of $68.09bn by 2025 from $14.85bn in 2019, up at a staggering compound annual growth rate of 28.9%, according to new research.
Shopping parcels could soon be delivered by self-driving delivery boxes in the UK, with Amazon ramping up development in the country.
Coca-Cola Great Britain has launched a new content marketing campaign for the start of the Premier league with bespoke ‘mockumentary’ starring comedian Mo Gilligan.
What personal data is being collected when ordering your favourite takeaway online with the likes of Deliveroo, JustEat and UberEats? A new study has analysed privacy policies from the UK’s most popular food apps.
parcelLab founder and CEO Tobias Buxhoidt and guest speaker Emily Pfeiffer, Senior Analyst at Forrester discuss in a new webinar how putting the customer’s needs first enables retailers to reap the benefits of an engaging post-sales customer experience that breeds loyalty.
Facebook has announced that it will not take on any new political ads in the seven days prior to the US election in November, but will still allow existing ads to continue to be promoted and targeted at different users.
Nearly two fifths (39%) of consumers globally purchased from new brands during lockdown and a significant 88% will continue to buy from those brands in the future, according to new research.