Driverless cars to hit UK roads in 4 cities
As driverless cars edge closer to consumer launch, three tests will be carried out across the UK starting in 2015.
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New programmatic platform syncs online ads with TV ads
Infectious Media has integrated TV synchronisation capabilities directly into its programmatic platform to allow digital display ads to be automatically coordinated with TV ads.
Facebook trends in 2014: Free audiences collapse, “mobile-first” pays off
Facebook emerged as a mobile advertising powerhouse this year, buying WhatsApp for a staggering £22bn and following up with virtual reality headset Oculus Rift. But it was two controversial-but-savvy moves from Zuckerberg that really propelled the social network’s success this year. As part of our review of the year, we look back at the 10 … [Read more…]
Bezos admits “billions of dollars of failures at Amazon”
The Amazon CEO has admited that failures, such as recent Fire Phone flop, have cost the company billions of dollars, but is adamant that experimentation is key to the company’s survival.
New Google Captcha ‘can tell you’re not a robot with a single click’
Catpcha spam guards can be annoying for users, but Google has revealed an improved version that can tell you’re not a robot with a single click.
Facebook extends autoplay to video ap ads
Facebook has extended its autoplay video feature to app ads, as the company continues to push its mobile services.
Steam takes on Twitch with game streaming service
PC gaming platform Steam has added a new feature that lets users watch their friends’ games with just one press of a button.
US online retail trends: Thanksgiving search ad boom
This November, US retail paid search advertising saw year-on-year increases across nearly all key metrics including impressions, clicks, click-through rate, and conversions according to new research.
Top Christmas ads on YouTube 2014: John Lewis leads but Tesco spreads its bets
With Black Friday and Cyber Monday over, new stats from YouTube reveals who are the retailers that managed to captivate audiences with their Christmas ads.
Retailers ‘spent 88% more on search advertising’ this Black Friday
With Black Friday becoming a huge shopping day in the U.K., retailer marketers increased their spend on search advertising by 88% year-on-year on Black Friday in 2014 according to new research.