Facebook has extended its autoplay video feature to app ads, as the company continues to push its mobile services.
Under the new scheme, mobile app advertisers can now run autoplay video ads within Facebook’s mobile apps as part of their app install ads.
“Because reach and frequency optimizes first and foremost for unique reach, it is most effective for campaigns with brand awareness objectives, such as an app launch or important app update,” the company wrote on its blog for developers.
Autoplay video is also an option for mobile app ads and now advertisers can place video in ads using Power Editor.
The e-commerce company said on Monday that it sold three times more Fire tablets on Black Friday this year than last year, but didn’t provide exact figures.