Pinterest opens user data to advertisers
Pinterest plans to make more of its user data available to advertisers, as the social media scrapbook looks to further capitalise on its popularity.
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Mobile app trends for 2015: The year apps go programmatic?
App monetisation and programmatic availability as the most prevalent goals for app developers and publishers, according to a new report.
Top tips: Recycling an audience is bad for the environment
It is always better to keep old customers happy rather than win new ones? Richard Foster, Chief Commercial Officer, Intelligent Optimisation calls for a climate change in digital advertising –urging marketers to drive growth by focusing on new customer acquisition, rather than continuously retargeting existing prospects.
Christmas delivery volumes: the ‘tsunami effect’
Parcel volumes performed as expected both for 2014 as a whole and over Christmas – despite a ‘tsunami effect’ on demand caused by exceptional sales activity over the Black Friday weekend, according to research.
Snapchat ads costs $750,000: Are they worth it?
Running an ad on Snapchat, the self-destructing messaging service that’s hugely popular with teens, costs a massive $750,000 a day, according to a new report.
WhatsApp lands on desktop PCs for first time
WhatsApp is now available for desktop PCs for the first time, as the world’s most popular messaging app looks to expand its users base.
BrightRoll boosts programmatic video analytics for brands
BrightRoll has added a new custom dashboard for giving advertisers a “health scorecard” aimed at programmatic video campaigns, as the Yahoo-owned platform looks boost relevance for brands.
eCommerce predictions for 2015: From Webrooming to Mobile Shopping
There will be a continuing shift to mobile advertising, cross device solutions and native formats, resulting in improved return on ad spend for marketers during 2015, according to a new report forecasting ecommerce trends for the coming year.
Top tips: The art and science of building virally aware websites
Creating ‘viral content’ has to be about more than just putting up stuff that people want to share but injecting the data back into the system as part of a feedback loop to improve content. Carla Faria, Director of Solutions (UK & Canada) at Say Media looks at the opportunities of harnessing the power of … [Read more…]
Microsoft reveals ‘HoloLens’ virtual reality headset with Windows 10
Microsoft has previewed the upcoming Windows alongside a new wearable 3D gadget called the HoloLens.