Hands free flying: Mind-controlled drones take off
A mind-controlled drone project called ‘Brainflight’ has been revealed in Portugal, hinting at how hands free interfaces could work in the future.
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MTV targets millennials with Europe app launches
Viacom is bolstering its mobile content strategy for MTV with the launch of branded content apps and partnerships with mobile network operators.
Controversial Cannes ad tells firms to send ‘worst employees’
This year’s Cannes Lions Festival kicks off in June, but the organisers have already courted controversy with a series of ads urging firms to send their ‘worst employees to the festival, as it’s ‘cheaper than severance’.
Barclays first UK bank to offer Twitter payments
Barclays has become the first British bank to let social media users make payments to individuals and businesses’ Twitter handles using the Pingit app.
Affiliate network rewards ‘early assists’ in sales process
Ad network Affiliate Window as started rewarding commission based on publishers that assist in sales with ‘top-up’ commission.
75% of marketers plan to increase programmatic brand spend
Three-quarters of marketers plan to increase programmatic brand spend in the next year, but financial transparency is biggest factor holding the practice back, according to a survey conducted by programmatic advertising specialists, Infectious Media.
Right to reply: Will retailers ‘like’ Facebook product adverts?
Steve Rivers, CEO of Intelligent Reach, discusses the launch of Facebook’s new Product Adverts, and what it means for retailers.
Alibaba helps European retailers enter China with NetEven partnership
Online marketplace management solution Neteven has announced a deal with Alibaba Group’s Tmall Global, to help European retailers enter China.
19 hours and counting: customers kept waiting by big brands on Twitter
BT and EE are persistent bad offenders with the lowest response rates and slowest response times on Twitter, while Lloyds Bank, NatWest and Morrisons are the best, according to new research looking into social CRM.
App spend up 24% in a year- now worth £4bn to British brands
The average Brit is now spending at least £89 a year through apps made available by consumer brands – a year-on-year increase of 24%, according to new research.