Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Right to reply: Will retailers ‘like’ Facebook product adverts?

February 26, 2015

Steve Rivers, CEO of Intelligent Reach, discusses the launch of Facebook’s new Product Adverts, and what it means for retailers.

Since the arrival of Google Shopping in 2012, the landscape of Shopping Ads has continued to evolve, as more retailers enjoy the benefits and online channels consequently adapt to the need for rich advertising formats. Facebook is the latest channel to do so.

As consumers become increasingly savvy and the competition between retailers grows, retailers must ensure their products are placed everywhere shoppers are looking for them online. The key to a successful Shopping Ad strategy is in ensuring that campaigns are optimised at the lowest level – the product level – to maximise overall profitability.

The quality of the product data feed, which controls how individual product listings appear online, is crucial and forms the foundation to retailers success; as is use of the right ‘language’ to ensure consumers are shown products relevant to them. A couple of quick wins would be to ensure brand, make and other specifics such as gender are all included in product descriptions.

With the use of Shopping Ads increasing across online channels, the ability to more intelligently and granularly target consumers based on their Facebook ‘likes’ and ‘follows’ can only lead to more relevant products being presented to consumers.

This increased relevancy will then no doubt result in increased conversions for retailers. Consumers are sophisticated and retailers can achieve greater consideration by using actionable data insight to share their content in a way that users find appropriate and engaging.

E-commerce, Social advertising, content, Facebook, Google

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT