Twitter opens Hong Kong office despite China ban
Twitter has opened an office in Hong Kong, despite the social network being banned in mainland China, meaning its content and ads won’t reach most of the country’s population.
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Apple Watch: How the web reacted
The Apple Watch launched yesterday to much fanfare, but how did the digital community and social media at large react? We gather together some key comments and stats from the last 24 hours to forecast if Apple’s next big thing will fly or flop.
Football news site 90min uses ‘addressable advertising’
90min, has selected Adap.tv, part of AOL Platforms, to power its video ad private marketplace across Europe, USA, Latin America and South East Asia, to offer ‘addressable advertising’ (targeted at an individual household) for the first time.
Content marketing trends: Most journalists want more multimedia content from PRs
Most journalists and media professionals are unhappy with how they are approached by corporate communications, resulting in working longer hours and increased frustration, according to new research.
Top tips: Harness the Power of Your Data
There is often a sharp correlation between an increase in company profits and the degree to which they use data quality solutions. Derek Munro, Head of Product Strategy, Experian Data Quality explains why organisations need to adopt a data management plan that is focused on technology in order to see the greatest benefits in data … [Read more…]
£479 Apple Watch revealed: Does it have a ‘killer app’?
Apple has unveiled its much anticipated smartwatch, going on sale in the UK priced at £479 for its main model and a lower £299 for a slimmed down ‘sports’ version. But does it have a ‘killer app’ that will get consumers to invest in a watch tethered to their smartphone? Only time will tell…
Oral-B ‘smart mirror’ shows the news while you brush
Oral-B has updated its smart toothbrush with a mirror that can display digital information, so people can view content as they brush their teeth.
Creating online promotions that get sales (not just brand love)
The retailers that consumers love are not always the retailers they buy from. New research from Rapid Campaign shows that promotions really do affect consumer behaviour.This infographic explains what kinds of promotions to use to turn brand love into sales.
Rubicon Project debuts native ad server with InMobi
Rubicon Project has launched a Mobile Native Ad Server aimed at premium publishers and app developers looking to boost sponsored content revenue on smartphones and tablets.
Save the Children quiz asks if you will survive an epidemic
Save The Children has launched a new quiz that puts the reader in the situations faced by deprived children across the world.