Mobile native ad formats: New best practice guidelines
The Mobile Marketing Association (MMA) has launched guidelines for mobile native ad formats, attempting to bring some conformity to the growing mobile advertising space.
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How brands welcomed Princess Charlotte on social media
As social media continues to grow as one of the main platforms brands use to interact with consumers, real time and reactive marketing have become a way for brands to capitalise on current affairs and trends to spread their message.
UK election: Labour ‘would benefit most from online votes’
As Brits go to the polls today, new research indicates that Labour would be the party to benefit most from online voting and compulsory voting in the 2015 UK General Election.
Facebook to finally sell Oculus Rift in 2016
The Oculus Rift headset is set to go on sale in early 2016, potentially bringing the beginning of popular virtual reality with it.
EU plans ‘digital single market’ for online firms
The European Commission has unveiled plans for a “digital single market” which it claims could increase GDP across the EU by £300bn a year through a ‘harmonised market’ for online goods and services.
IBM ties with Facebook for ad targeting project
IBM and Facebook are teaming up to develop tools to help brands improve their digital advertising.
Google bolsters ad units as mobile search pips desktop
Google is offering new mobile ad units that give marketers more flexibility, including industry-specific products such as a hotel spot that enables consumers to reserve a room directly from the ad unit.
Social politics trends: How Twitter reacted to election debates
As Brits go to the polls for the general election tomorrow, just what influence has social media had on UK politics? This new infographic from Kantar Media and Barb looks at Twitter TV Ratings data across the three general election debates to establish the key themes that drove discussion online throughout the debates.
Boxing broadcasters attack Periscope pirates
Twitter’s live-streaming app periscope is attracting much attention from broadcasters as its users have taken to ‘live streaming’ premium TV events, most recently the boxing heavyweight title fight between Floyd Mayweather Jr. and Manny Pacquiao in Las Vegas.
Chinese consumers spend 40 minutes a day reading WeChat messages
The average Chinese adult reads news and other material on smartphone app WeChat twice a day, for a total length of more than 40 minutes, according to new research.