Spotify expands into podcasts and video clips
Spotify is adding more non-music content to its app, including news reports and video content, as the streaming service looks to take on the likes of YouTube.
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Online retailers falling short in personalised messages
Only a quarter (26%) of online retailers in the UK are sending insight-driven personalised communications to customers, according to new research.
From Mad Men to Mad Scientists: Four Ways to Fuel Ad Revenue with Identity Data
With the final episode of Mad Men hurtling towards us, David T. Scott, Chief Marketing Officer of Gigya offers four ways today’s marketers and Mad Men can become Mad Scientists using customer identity data to fuel ad revenue.
Video ad tips: Five factors of video viewability
When it comes to ensuring a video is viewed online, player size and position are some of the biggest factors, according to new research from Google.
ADEX boosts data management with IP geolocation technology
Data management platform The ADEX has deployed Digital Element’s hyperlocal IP geolocation technology to improve audience understanding and targeting capabilities, boosting their client’s conversion rates by as much as 25%.
Google adds ‘buy’ buttons to mobile search results
Google is taking on Amazon and eBay with a ‘Buy’ button that lets mobile users purchase items from search results, according to a news report.
L’Oreal reveals plans for 3D printed skin
L’Oreal is developing a 3D printing process to create human skin, which could be used in product tests to avoid animal testing. The French cosmetics giant has partnered bioprinting startup Organovo to figure out how to 3D print living, breathing derma that can be used to test products for toxicity and efficacy. “We’re the first … [Read more…]
67 digital rights groups protest Facebook’s Internet.org
Facebook is under increasing pressure to withdraw its Internet.org project, following claims that the free mobile web service is a threat to net neutrality.
Netflix looks to expand to China
Netflix is looking to enter the lucrative China market, partnering with a local media company, according to a news report.
Digital platforms encouraging children to read- report
As concerns rise over literacy levels in the UK, it seems that digital platforms are having a positive effect on children’s reading habits, according to a new report.