Programmatic accounts for 45% of display ads in UK
Programmatic’s share has of the UK display ad sector risen from 28% to 45% in a year and is now worth almost £1bn, according to new research from the IAB.
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Cannes Lions day six: video highlights
Friday’s sessions at the Cannes Lions festival features Hollywood film and television producer Brian Grazer Brian Grazer, the team behind Serial, DDB’s Amir Kassaei and Al Gore. Watch the video highlights here.
.sucks domain: 80% of top UK brands at risk from online trolls
Dove, Cadbury, Kitkat, and BBC are just some of the big businesses yet to register the controversial .sucks domains that emerged from their sunrise period at the weekend, according to new research.
The evolution of millennials (infographic)
As the first generation to grow up around digital technology, Millenials represent a hugely important demographic to marketers. This infographic from RawNet tracks the evolution of this tech-savvy group.
James Murdoch at Cannes: India is “greatest opportunity of next 5 years”
India is set to be the “single greatest opportunity over the next five to 10 years” according to future 21st Century Fox CEO James Murdoch.
Cannes Lions Day 5: Video highlights
Day five of the cannes Lions Festival 2015 featured James Murdoch, Heineken, Jeff Goodby and David Guetta.Watch the catch up video here.
Consumers to Brands: The Louder You Scream, the Less We Care
Nearly two-thirds of consumers are tuning out generic messages blasted at them repeatedly, according to new research.
Mr Postman debuts global letter-sending tool for campaigners
Campaign organisers can now use a new digital tool, Mr Postman Campaign, to set up global letter-sending campaigns which deliver hardcopy letters to the desks of decision makers, complete with real signatures from supporters around the world.
Top tips: How can brands better engage with Millennials online?
With so much recent attention in the business and digital press, the Millennial Generation have become a large topic of discussion. Adam Smith, Managing Director at Rawnet looks at how brands can this innate digital savviness be utilised to create better brand engagement with Millennial consumers.
Right to reply: Protests or Profiteering – The Hack Remains in Same
What is the difference between ‘hacktivism’ and ‘cyber terrorism’? Despite sharing a singular purpose – to cause damage to an entity, organisation or group – what sets there two categories of hackers apart? Is the answer in the motivation or is it simply in the eye of the beholder? Stephen Coty, chief security evangelist, Alert … [Read more…]