With assistants like Siri, Cortana, Google Now and Facebook M set to become major interfaces, what are the key trends around voice controls? New data looks at the users and motivations behind this growing technology that could change the face marketing as we know it.
What are the Megatrends that will affect business in the coming years ? According to by Dominique Turpin, IMD business school President, Changing demography, Explosion in technology and Leadership challenges are the major trends that leaders and companies should try to anticipate.
Yahoo has moved all its programmatic ad technology under its BrightRoll brand to offer clients and more joined up automated ad service.
Rebecca Hennessy, Experian Data Quality’s Head of Marketing, details the four common problems that marketers face today, explaining how a well-developed data strategy can help to overcome these challenges and drive better outcomes.
As ad blocking becomes more common, Unruly has launched a new video lab designed to help advertisers tackle the increase in this type of software that’s proving a headache for marketers.
Most forms of advertising and communication, such as TV ads, company websites, and promotional emails, have all seen a decline in trust among UK consumers over the last two years, according to new research.
Mobile is now playing an important role in most onlne purchases, with 50%of eCommerce transactions including a cross-device jopurney from the consumer, according to new research.
Crowdfunding has become a popular alternative finance method, with investors choosing to back a huge variety of projects – but who are these investors?
Facebook has launched a set of ad tools designed to help brands better synchronise their ad campaigns across screens, using Target Ratings Points (TRP) as a measurement metric.
Nearly three-quarters of the global digital industry recognise programmatic as one of the most important capabilities that agencies will need to possess in five years’ time, according to a new survey.